who loves creating seamless automotive and digital experiences. He enjoys building intuitive systems, solving complex problems, and pushing design forward.

who loves creating seamless automotive and digital experiences. He enjoys building intuitive systems, solving complex problems, and pushing design forward.

who loves creating seamless automotive and digital experiences. He enjoys building intuitive systems, solving complex problems, and pushing design forward.

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Senior Product Designer @ Ford

Senior Product Designer @ Ford

Senior Product Designer @ Ford

Selected Work

Vehicle Controls Framework

Shipped

What if adjusting your seat, opening the trunk, or toggling traction control felt as easy as second nature? At Ford, I tackled this challenge head-on by designing a vehicle controls framework that put commonly used features within quick, intuitive reach. The result? A driving experience that’s not just safer but effortlessly enjoyable, no matter your level of tech expertise.

Timeline

4 Months

4 Months

Team

Me | 2 Unreal 3D Designers | 1 Product Manager | 1 Development Lead

Me | 2 Unreal 3D Designers | 1 Product Manager | 1 Development Lead

Simplifying Software Updates for millions of users

Simplifying Software Updates

Shipped

Keeping your vehicle’s software up-to-date shouldn’t be a hassle. I designed an intuitive, streamlined update process that ensures seamless upgrades with minimal downtime. This system makes it effortless for drivers to access the latest features and improvements, enhancing the overall user experience and keeping vehicles future-ready.

Timeline

3 Months

3 Months

Team

Me | 1 Product Manager | 1 Development Lead

Me | 1 Product Manager | 1 Development Lead

Making Amazon Alexa Feel At Home

Making Alexa Feel At Home

Shipped

I collaborated with designers and product managers at Amazon to make the Alexa app feel native within Ford and Lincoln’s infotainment system. By adapting Amazon’s automotive design principles to align with Ford and Lincoln’s UI language, I ensured a seamless, intuitive experience that felt both familiar and cohesive. This process involved refining visual styles, interaction patterns, and system behaviors to create a natural extension of the vehicle’s interface while maintaining the core Alexa experience.

Timeline

3 Months

3 Months

Team

2 Product Designers | 2 Product Manager | 1 Development Lead

2 Product Designers | 2 Product Manager | 1 Development Lead

Valet Mode for Ford and Lincoln Cars

Valet Mode

Shipped

Handing over your car shouldn’t mean compromising your privacy. I designed the Valet Mode feature for Ford and Lincoln vehicles, allowing users to securely hand over their car while protecting personal data and settings. This feature restricts access to sensitive information—like navigation history—and limits specific vehicle functions to ensure both privacy and security. My role focused on streamlining the user flow and ensuring seamless integration within the car’s infotainment system.

Timeline

2 Months

2 Months

Team

Me | 1 Product Manager | 1 Development Lead

Me | 1 Product Manager | 1 Development Lead